FILM BY GAV - Freelance Branding Project
Film By Gav is a photography business that primarily shoots with 35mm film. For this branding project, my client was looking for a synergetic, fun logo that gave a retro vibe.
I wanted to give the logo a timeless feeling. I chose to utilize a thicker, vintage typeface to transport audiences back in time. I elected to use teal and orange hues due to how well they contrast each other visually, but also symbolically. Teal is associated with calmness and clarity of thought, where orange is an active and fun color. Lastly, I included a simplified film canister logomark to give a visual representation of the photography business.